Steve Stoute Biography

American businessman

Steve Stoute (born June 26, 1970) is an American record executive. He concurrently served as Executive Vice President of Interscope Geffen A&M Records and President of Urban Music at Sony Music from 1999 to 2009 before founding the music distribution platform UnitedMasters in 2017—for which he has served as chief executive officer (CEO). Ad interim, he founded the music marketing agency, Translation in 2004. He co-founded the non-profit, Foundation for the Advancement of Women Now (FFAWN) with R&B singer Mary J. Blige in 2008. As an author, he released the book, The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy in 2011.

Career

Music

From 1990 to 1999, Stoute was an executive at several labels in the music industry. At Interscope Geffen A&M Records, Stoute served as President of the Urban Music division and executive vice president. Prior to joining Interscope, Stoute was president of Urban Music for Sony Music Entertainment, where he played a role in launching the music career of Will Smith. Stoute was the former manager to Nas, Trackmasters and Mary J. Blige.

In April 1999, rapper Sean Combs barged into the offices of Stoute with several bodyguards, and struck Stoute over the head with a champagne bottle. In June 1999, Stoute sued Combs, resulting in a $500,000 out-of-court settlement from Combs. The disagreement was over Combs' demand that a version of a Nas video he appeared in not be aired.

Advertising

In 2003, Stoutes was part of an unsuccessful pitch to convince LeBron James to sign a $10 million contract with Reebok. That same year, Stoutes recruited rapper Pusha T to write I'm Lovin' It (song) for McDonald's.

In 2009, the American Advertising Federation inducted Stoute into their Advertising Hall of Achievement, the industry's premier award for outstanding advertising professionals age 40 and under. In 2010, Stoute was recognized as "Innovator of the Year" at the ADCOLOR awards ceremony, an initiative launched by the ADCOLOR Industry Coalition, to promote increased diversity in the advertising, marketing and media industries. In 2013, Stoute was named "Executive of the Year" by Ad Age, the leading publication for the advertising and marketing industries.

Entrepreneur

In 2005, Stoute became the managing director and CEO of Carol's Daughter, a line of natural hair and body care products created by Lisa Price in Brooklyn, NY. He formed a board of investors including Jada Pinkett Smith and Will Smith, Jay-Z, Mary J. Blige, Jimmy Iovine, Tommy Mottola, and Thalía and a bevy of spokeswomen for the line include Mary J. Blige, Solange Knowles, C*ie Ventura, Selita Ebanks, Kim Fields, and Jada Pinkett Smith. The company grew and sought partnerships such as Disney's The Princess and the Frog via a collection of hair and body products for children and HSN via an exclusive fragrance launch with Mary J. Blige. He has appeared in the HBO series and book "The Black List Project," featuring interviews and portraits with leading African American figures on being Black in America.

Author

Stoute released his first book The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy in 2011 through Gotham Books. In the book, Stoute draws from his diverse background in the music industry and brand marketing to chronicle how an upstart art form – street poetry set to beats – came to define urban culture as the new embodiment of cool.

In February 2014, the book was made into a four-part VH1 Rock Doc, "The Tanning of America: One Nation Under Hip-Hop." In April 2014, the book was released as an audiobook narrated by Kerry Washington.

Stoute has been the keynote or featured speaker at many notable events including the International Consumer Electronics Show, the Sundance Film Festival, South by Southwest (SXSW), Fast Company Innovation Uncensored, and AAF's ADMERICA. He also appeared on the main stage at the Cannes Lions International Festival of Creativity with Sean Combs in 2013, and again with Kanye West and Venture Capitalist Ben Horowitz in 2014.

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